{"title":"Baby Gear","description":null,"products":[{"product_id":"silicone-feeding-set-for-babies-learning-to-eat-independently","title":"Silicone Feeding Set For Babies Learning To Eat Independently","description":"\u003ch2\u003eThis Silicone Feeding Set Helps Babies Learn to Eat Independently\u003c\/h2\u003e\n\n\u003cp\u003eThis \u003cstrong\u003esilicone feeding set\u003c\/strong\u003e helps babies learn to eat independently with confidence. The \u003cstrong\u003esoft, child-friendly material\u003c\/strong\u003e is gentle on little hands, while the \u003cstrong\u003eergonomic design\u003c\/strong\u003e supports safe first attempts at porridge, snacks, and solid foods.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;margin:20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/2387\/9037\/files\/silicone-feeding-set-for-babies-learning-to-eat-independentl-spec2000-from1024px.jpg?v=1791216558\" data-image-role=\"use_case\" alt=\"Silicone Feeding Set For Babies Learning To Eat Independently - Use case\" style=\"max-width:100%;border-radius:8px;\"\u003e\u003c\/div\u003e\n\n\u003cp\u003e\u003cstrong\u003eA customer favorite\u003c\/strong\u003e — The soft silicone material and ergonomic shape make it comfortable for little hands to hold, helping babies learn to eat independently with porridge, snacks, and first solid foods.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePopular choice with fast dispatch\u003c\/strong\u003e — Ordered today, dispatched within 24–48 hours.\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love This Silicone Feeding Set\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft \u0026amp; Safe\u003c\/strong\u003e The food-grade silicone is gentle on tender gums and makes self-feeding a comfortable experience for your baby.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eEasy to Hold\u003c\/strong\u003e An ergonomic shape fits perfectly in little hands, helping your child build confidence with every scoop.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesigned for First Foods\u003c\/strong\u003e Ideal for porridge, snacks, and soft solids, this set supports your baby’s transition to independent eating.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSimple to Clean\u003c\/strong\u003e Silicone rinses easily and is dishwasher safe, so you spend less time scrubbing and more time together.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eFirst meals\u003c\/strong\u003e Gentle enough for porridge and first solid foods, with a soft rim that feels safe on tender gums.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSelf-feeding practice\u003c\/strong\u003e The shallow, easy-to-scoop shape helps little hands load their spoon without help.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSnack time\u003c\/strong\u003e Handy for dry cereal, sliced fruit, or teething biscuits – stays put while baby learns to reach and grab.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"text-align:center;margin:20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/2387\/9037\/files\/silicone-feeding-set-for-babies-learning-to-eat-independentl-8.jpg?v=1791216558\" data-image-role=\"detail\" alt=\"Silicone Feeding Set For Babies Learning To Eat Independently - Product detail\" style=\"max-width:100%;border-radius:8px;\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Baby feeding set\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e Silicone\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 8.6 x 2.0 x 11.8 in (8.58 × 1.97 × 11.81 in)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight:\u003c\/strong\u003e 20.35 oz\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eDesign:\u003c\/strong\u003e Ergonomic for little hands\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eColors:\u003c\/strong\u003e Blue, Ivory, Light Green, Pink\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Porridge, snacks, first solid foods\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePackage Contents\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e1 x Silicone Feeding Set For Babies Learning To\u003c\/li\u003e\n  \u003cli\u003e1 x Silicone baby plate\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eThis silicone feeding set helps your baby learn to eat independently with its soft, comfortable design. \u003cstrong\u003eGive your little one the confidence to master mealtimes today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"House of Nova London","offers":[{"title":"Blue","offer_id":58836345225597,"sku":"SOF-AJS6GH","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Ivory","offer_id":58836345258365,"sku":"SOF-1WE719","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Light Green","offer_id":58836345291133,"sku":"SOF-BWEAIO","price":24.99,"currency_code":"GBP","in_stock":true},{"title":"Pink","offer_id":58836345323901,"sku":"SOF-8CH0BB","price":24.99,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0932\/2387\/9037\/files\/silicone-feeding-set-for-babies-learning-to-eat-independentl-spec2000-from1024px.jpg?v=1791216558"},{"product_id":"ergonomic-baby-carrier-with-4-adjustable-positions-soft-cotton-for-024-months","title":"Ergonomic Baby Carrier With 4 Adjustable Positions Soft Cotton For 0–24 Months","description":"\u003ch2\u003eThis Ergonomic Baby Carrier Supports Natural Posture\u003c\/h2\u003e\n\n\u003cp\u003eThe \u003cstrong\u003eergonomic baby carrier\u003c\/strong\u003e supports your baby's natural posture while offering lasting comfort. Crafted from soft, breathable cotton, it provides a snug fit with \u003cstrong\u003epadded straps\u003c\/strong\u003e and adapts to your daily routine with its adjustable design.\u003c\/p\u003e\n\n\u003cdiv style=\"text-align:center;margin:20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/2387\/9037\/files\/ergonomic-baby-carrier-with-4-adjustable-positions-soft-cott-spec2000-from1024px.jpg?v=1791216852\" data-image-role=\"use_case\" alt=\"Ergonomic Baby Carrier With 4 Adjustable Positions Soft Cotton For 0–24 Months - Use case\" style=\"max-width:100%;border-radius:8px;\"\u003e\u003c\/div\u003e\n\n\u003cp\u003e\u003cstrong\u003eA customer favorite\u003c\/strong\u003e — This soft cotton carrier supports your baby's natural posture with four adjustable positions for growing comfort from newborn to toddler.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003ePopular choice with fast dispatch\u003c\/strong\u003e — Ordered today, dispatched within 24–48 hours.\u003c\/p\u003e\n\n\u003ch2\u003eWhy You'll Love This Ergonomic Baby Carrier\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eSoft Cotton Fabric\u003c\/strong\u003e The breathable 100% cotton material is gentle on your baby’s delicate skin and keeps them comfortable all day.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable Carrying Positions\u003c\/strong\u003e Switch between front-facing inward, front-facing outward and back hip carry to suit your baby’s age and mood.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eErgonomic Support\u003c\/strong\u003e The design supports healthy hip and spine development while padded straps distribute weight evenly for your comfort.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eLong-Lasting Fit\u003c\/strong\u003e Suitable from 0 to 24 months (3.2–44.1 lb (44.09 lb)), this carrier adapts as your baby grows without needing a new one.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePerfect For\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eNewborns to toddlers\u003c\/strong\u003e The adjustable fit and multiple positions mean this carrier grows with your child from 0 to 24 months.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eHands-free errands\u003c\/strong\u003e Keep your baby close and comfortable while you shop, cook, or tidy up around the house.\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eOutdoor walks\u003c\/strong\u003e The soft, breathable cotton keeps you both cool on a stroll through the park or along the high street.\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cdiv style=\"text-align:center;margin:20px 0;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0932\/2387\/9037\/files\/ergonomic-baby-carrier-with-4-adjustable-positions-soft-cott-11.jpg?v=1791216852\" data-image-role=\"detail\" alt=\"Ergonomic Baby Carrier With 4 Adjustable Positions Soft Cotton For 0–24 Months - Product detail\" style=\"max-width:100%;border-radius:8px;\"\u003e\u003c\/div\u003e\n\n\u003ch2\u003eSpecifications\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e\n\u003cstrong\u003eProduct type:\u003c\/strong\u003e Ergonomic baby carrier\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eMaterial:\u003c\/strong\u003e 100% breathable cotton\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAge range:\u003c\/strong\u003e 0–24 months\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eWeight capacity:\u003c\/strong\u003e 3.2–44.1 lb (44.09 lb)\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eCarrying positions:\u003c\/strong\u003e Front-facing inward, front-facing outward, back-facing hip\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eAdjustable features:\u003c\/strong\u003e Padded shoulder straps, waistband\u003c\/li\u003e\n  \u003cli\u003e\n\u003cstrong\u003eBest for:\u003c\/strong\u003e Daily walks, babywearing around the house, hands-free chores, travel\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003ch2\u003ePackage Contents\u003c\/h2\u003e\n\u003cul\u003e\n  \u003cli\u003e1 x Ergonomic Baby Carrier\u003c\/li\u003e\n\u003c\/ul\u003e\n\n\u003cp\u003eYour baby stays close and comfortable in the soft cotton carrier that adjusts to fit you both. \u003cstrong\u003eChoose your favorite pattern and start carrying with confidence today.\u003c\/strong\u003e\u003c\/p\u003e","brand":"House of Nova London","offers":[{"title":"Cream White - Solid Color","offer_id":58836586496381,"sku":"CUD-ZEE3BJ","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Khaki - Houndstooth","offer_id":58836586529149,"sku":"CUD-ARROPS","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Black Coffee – Houndstooth Pattern","offer_id":58836586561917,"sku":"CUD-3DCT8P","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Black and White - Houndstooth Pattern","offer_id":58836586594685,"sku":"CUD-I35QIL","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Brown - Houndstooth","offer_id":58836586627453,"sku":"CUD-4F4VQ6","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Black - Leopard","offer_id":58836586660221,"sku":"CUD-1MM7AF","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Green - Leopard","offer_id":58836586692989,"sku":"CUD-PAFLSU","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"White - Leopard","offer_id":58836586725757,"sku":"CUD-YZDU0K","price":44.99,"currency_code":"GBP","in_stock":true},{"title":"Beige Black - 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